I am a user experience and product designer with 3 years of experience in B2C, B2B and IoT platforms. I hold a master’s degree in Human-Computer Interaction (HCI) from Carnegie Mellon University. I am passionate about the end-to-end process of researching, designing and prototyping products that will grow to serve customer needs.

My experience as a designer includes working from concept to launch, with a cross-functional team, in order to design and release new platform features that leverage both customer insights and business goals. My background in Economics and 2 years in Customer Experience plays a vital role in how I conduct user research today and supplements my ability to work with teams such as customer engagement and analytics.

I have previously helped contribute to an increase in buyer-seller interactions on Serai’s platform, via the research and design of new features that served our customers. I have also helped design and prototype an enterprise mobile app for Monitair Solutions to help garner interest from investors.

I’ve had a strong connection to print making growing up. Etching requires the continuous working and reworking of engraved designs to create the final print. It requires a sharp eye for fine detail, but most of all it demands experimenting beforehand. Creating a beautiful etching requires extensive prototyping in the form of sketches, scanning it into a computer, and reversing the dark and light contrast to create a blueprint for the final piece. Etching taught me a deep respect for the prototyping process, and the necessity of testing a design, as many times as needed, to achieve the right effect.

I currently enjoy applying design thinking to help develop new services and interactive prototypes that serve a purpose.

In my free time, I enjoy Vinyasa yoga and pilates with the goal of achieving the perfect ‘bird of paradise’ pose. I love reading and am currently reading ‘21st Century Monetary Policy' by Ben Bernanke.



Amrita Sakhrani. All rights reserved 2022. 

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